Arvid is a software engineer turned entrepreneur. He co-founded, ran, and sold The EdTech SaaS FeedbackPanda after bootstrapping the company for just two years. In 2019, he launched The Bootstrapped Founder.

In 2020, Arvid started sharing his knowledge via comprehensive resources and information products. He has also become an authority on the build in public movement.

How does Arvid built in public?

Arvid mostly builds in public via Twitter. He shares updates about his businesses and marketing efforts. He also creates his products in public.

Previously, he would share frequent updates about both The Bootstrapped Founder and FeedbackPanda at Indie Hackers.

Bootstrapper Founder

Arvid shares his knowledge at his main website, The Bootstrapped Founder. He shares it via the blog, the Bootstrapped Founder podcast, and the Bootstrapped Founder Newsletter. He repurposes the same content across multiple mediums.

This content is mostly tutorials and analysis. He didn’t build in public much at his blog; nor feature his blog in many build-in-public posts.

Newsletter

Arvid publishes his weekly article at The Bootstrapped Founder Newsletter. Most of his build in public updates are focused on statistics and milestones.

In the early days, Arvid would share updates about small progress with his newsletter list.

He would share basic statistics from the first few issues of his newsletter. In 2020, Arvid changed the approach. He would provide an update about the total number of subscribers.

Each update was accompanied by a graphic. It had information about total subscribers, open rates, click-through rates and emails set.

As more time passed, Arvid would share these updates less often.

Products

Much of Arvids build in public updates have focused on his information products. He involved the audience more with each subsequent update.

Another of his favourite strategies was going behind-the-scenes of specific promotions. He shared statistics and highlights from specific promotional strategies, such as Product Hunt. He also shared regional sales promotions.